Williamsburg
Burger Bar
Burger Bar
Client: WBA
Country: Argentina
Smart and Stupid. That’s what Williamsburg mindset was. A local burger shop making Super Bowl like ads for a few thousands on instagram. Lack of shame and lots of ambition made this business grow a group of fans that vibed at the music of this brands millennial tone.
Brand Narrative, Strategy & Positioning, Advertising, Photography, Video Production & Direction, Sound Design, Product Developement.
BRINGING NEW BRAND IDEAS TO MARS & BEYOND
Chimichurri To The People
Naming, Product Developement, Graphic Design, Packaging, Brand Strategy & Narrative, Advertising.
DEVELOPING NEW ICONIC
PRODUCT CONCEPTS
CRAFTING WHAT IS NECESSARY TO BRING TRENDINESS
Sanchez
Art Direction, Naming, Brand Narrative, Graphic Design, Digital Composition.
Mero
Art Direction, Naming, Brand Narrative, Graphic Design, Digital Composition.
DISRUPTIVE STORYTELLING FOR CONSUMER PRODUCTS
Viva el Cambio!
Viva NotCo, Viva México!
Client: The Not Company
Country: México
The task was to introduce a new global brand to Mexican consumers. The core idea was to align Mexico’s culture of active change with Notco’s mission of instigating behavioral change for a better world. We defined a celebratory and colorful tone and spirit for the campaign as a homage to the country’s traditions.
Advertising, Brand Narrative, Strategy & Positioning, Digital Composition, Motion Graphics & Sound Design.
LANDING GLOBAL BRANDS IN CHALLENGING MARKETS
The Not Company
Not Es Carne
Client: NotCo
Country: Argentina
Our advertising campaign, "Is it meat? Or isn't it?", plays with the intriguing and humorous rhetorical question: if it feels like meat and tastes like meat, can you really say it isn't meat? This clever and funny concept invites users to try our new vegan patty formula. The visual storytelling aligns with what you would expect for a savory, tasty, meaty burger patty, enticing viewers with its mouth-watering appeal. Yet, it’s entirely plant-based, making you crave a bite despite its vegan nature.
Advertising, Brand Narrative, Strategy & Positioning, Digital Composition, Motion Graphics & Sound Design.
Pincha
Cantina Ranchera
Client: Bla Food Group
Country: Argentina
Art Direction, Naming, Graphic Design, Digital Composition.
CREATING MODERN & ICONIC RESTAURANTS
Sprtizza!
Pizza & Sprtiz
Client: Bla Food Group
Country: Argentina
We made a fiction around a supposed brand creator, Santino Stevani. He's a young Italian descendant who grew up in New York City. Tired of his own eccentricity, he moved to Argentina looking for a new purpose. As soon as he arrived he had his own eureka. SPRITZZA! Now you can hear it out and loud in Palermo everytime someone celebrates pizza and good life.
Brand Narrative, Packaging, Naming, Graphic Design, Photography, Digital & Traditional Media Content.
DESIGNING
CHARACTERS THAT ROCK IT
Muecas
Cereal Bar
Client: Muecas
Country: Argentina
A new era of snacks is arriving in stores. To alter people's habits, we needed to make a cereal bar as captivating as any other candy on the shelves. Vibrant colors, Pop Art mind & simple design, and just the right amount of information made Müecas the new everyday snack in Argentina.
Art Direction, Packaging Design, Product Developement, Graphic Design, Motion Graphics.
SIMPLE IDEAS MAKE TRENDY PACKS
COOL NAMING PROJECTS
PASTA
Art Direction, Naming, Brand Narrative, Graphic Design, Digital Composition.
Invernadero
Art Direction, Brand Narrative, Graphic Design, Digital Composition.
ATENTI
Art Direction, Naming, Brand Narrative, Graphic Design, Digital Composition.
