The New Sun
A sun made for humans
Client: Brown Bee
Country: Argentina
Sun is just an idea. Some people think it's a big yellow ball shinning up there. Or maybe, an ancestral cultural energetic power symbol. In the summer, humans like to lay down underneath it to tan themselves for too long. But, sun is not that good for your skin, better leave it to your plants.
Brown Bee introduces a new skincare era, a healthy, fresh and glowy new way of Sun. A Sun made for humans.
Brand Narrative, Advertising, Art Direction, Graphic Design, Photography Direction, Digital Composition, Editorial & Publication Design.
5020 RCRDS
New Sony Music US Label
Client: Sony Music US
Country: United States
“Creatives all around the globe sharing and working together” These idea inspired us the design of 5020 RECORDS' visual identity, the new SONY MUSIC US LABEL, featuring some of the trendiest artists in the industry, including Tini, Residente, Beele, Nathy Peluso, Kany García and Kenia Os among others. Today’s world encourages a spirit of sharing. 5020 RCRDS provides a platform for artists to collaborate and participate together.
Naming, Brand Strategy, Brand Narrative, Art Direction, Graphic Design, Editorial & Publication Design, Digital & Traditional Media Content.
Be Whatever
First Human Skills Academy
Client: New Leaf
Country: Spain
When New Leaf entrusted us the creation of a platform for their coaching workshops, we started from the point that people often define themselves by their professions—like Joe, the doctor, or Laura, the cartoonist. Recognizing this as a somewhat limiting perspective, we saw the need to encourage individuals to envision themselves more broadly.
This sparked the concept of WHATEVER, a mindset meant to inspire people to become what they aspire to be and go after it. BE WHATEVER is a vibrant world of color and diversity, open to anyone looking to enhance their human skills for career growth.
Naming, Brand Narrative & Strategy, Art Direction, Product Developement, Graphic Design, Motion Graphics, Editorial & Publication Design.
Sprtizza!
Pizza & Sprtiz
Client: Bla Food Group
Country: Argentina
We made a fiction around a supposed brand creator, Santino Stevani. He's a young Italian descendant who grew up in New York City. Tired of his own eccentricity, he moved to Argentina looking for a new purpose. As soon as he arrived he had his own eureka. SPRITZZA! Now you can hear it out and loud in Palermo everytime someone celebrates pizza and good life.
Brand Narrative, Packaging, Naming, Graphic Design, Photography, Digital & Traditional Media Content.
Pincha
Cantina Ranchera
Client: Bla Food Group
Country: Argentina
Art Direction, Naming, Graphic Design, Digital Composition.
Viva el Cambio!
Viva NotCo, Viva México!
Client: The Not Company
Country: México
The task was to introduce a new global brand to Mexican consumers. The core idea was to align Mexico’s culture of active change with Notco’s mission of instigating behavioral change for a better world. We defined a celebratory and colorful tone and spirit for the campaign as a homage to the country’s traditions.
Advertising, Brand Narrative, Strategy & Positioning, Digital Composition, Motion Graphics & Sound Design.
Chimichurri To The People
Naming, Product Developement, Graphic Design, Packaging, Brand Strategy & Narrative, Advertising.
KSL architects
Graphic Design, Editorial & Publication Design, Product Developement.
XAVIER
Emmanuel Horvilleur´s álbum
Client: Sony Music
Country: Argentina
Art Direction, Graphic & Packaging Design.
Raros
Emmanuel Horvilleur´s single
Client: Sony Music
Country: Argentina
Art Direction, Graphic Design & Motion Graphics.
Back To The Game
Paulo Londra´s álbum
Client: Buena Productora
Country: Argentina
Art Direction, Graphic Design, Digital Composition, Motion Graphics.
MONS
A Hostel Focussed On The Essential
Client: Mons hostel
Country: Argentina
Hostels are fun and cheap. And that always has a tradeoff. MONS is a hostel focussed on doing great what's essential for the traveller. Inspired by those aspects in life that are basic necessities but somehow in the run have been neglected. A new mindset redefining service by elevating those essentials an accommodation should have. A hostel for the world, focus on the essential.
Brand Strategy, Narrative & Positioning, Graphic Design.
Muecas
Cereal Bar
Client: Muecas
Country: Argentina
A new era of snacks is arriving in stores. To alter people's habits, we needed to make a cereal bar as captivating as any other candy on the shelves. Vibrant colors, Pop Art mind & simple design, and just the right amount of information made Müecas the new everyday snack in Argentina.
Art Direction, Packaging Design, Product Developement, Graphic Design, Motion Graphics.
Sanchez
Art Direction, Naming, Brand Narrative, Graphic Design, Digital Composition.
PASTA
Art Direction, Naming, Brand Narrative, Graphic Design, Digital Composition.
Williamsburg
Burger Bar
Client: WBA
Country: Argentina
Smart and Stupid. That’s what Williamsburg mindset was. A local burger shop making Super Bowl like ads for a few thousands on instagram. Lack of shame and lots of ambition made this business grow a group of fans that vibed at the music of this brands millennial tone.
Brand Narrative, Strategy & Positioning, Advertising, Photography, Video Production & Direction, Sound Design, Product Developement.
Mero
Art Direction, Naming, Brand Narrative, Graphic Design, Digital Composition.
ATENTI
Art Direction, Naming, Brand Narrative, Graphic Design, Digital Composition.
Invernadero
Art Direction, Brand Narrative, Graphic Design, Digital Composition.